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MTV Networks to Launch LOGO, A New TV Network for Gay and
Lesbian Viewers

Gay Cable Network With A Mix Of Original And
Acquired Programming Will Debut Feb.17, 2005

NEW YORK, May 25 (U.S. Newswire) LOGO, a new cable
television network targeted at lesbian, gay, bisexual and
transgender (LGBT) viewers will be launched by MTV Networks, a
division of Viacom Inc. (NYSE: VIA, VIAB) on February 17, 2005.
The new channel will be advertiser-supported, targeting primarily
gays and lesbians, 25-49, and will provide a mix of original and
acquired programming that is authentic, smart, inclusive and

LOGO will launch in markets across America, including Los
Angeles, New York, Boston, Philadelphia, Atlanta and San
Francisco, through national cable operators, including Time
Warner Cable, RCN and additional distributors that will be
announced in the coming weeks. LOGO joins Viacom's roster of
popular and highly-targeted cable networks which includes MTV,
Comedy Central, BET and Spike TV.

"Creating a network specifically for the LGBT community is
something we've wanted to do for a long, long time, and it's an
idea we feel is overdue," said Tom Freston, chairman and CEO of
MTV Networks. "Despite our nation's progress on civil rights and
the growing visibility of gay people in business, society and
even in television programming -- what has been missing is a
full-time home for this important and influential audience on
television. We have big plans and hopes for LOGO and I'm thrilled
to finally announce its arrival."

Market researchers estimate the gay and lesbian population at
15 million adults, with a projected buying power of $485 billion
(according to and it is increasingly the
target for many Fortune 500 companies.

"LOGO is all about identity: the individual and collective
identities present in the gay and lesbian community that are
amazingly diverse, but are joined by similar points of view and
sensibilities," said Judy McGrath, president of the MTV Networks
Music and Comedy Group. "MTV Networks has a great history of
connecting deeply with its audiences and it's our great hope that
gay and lesbian audiences will connect with LOGO like viewers
connect with our other strong brands."

LOGO will offer advertising and sponsorship opportunities
beyond the traditional 30 second commercial spot. Key
advertisers will be able to integrate their marketing messages
into LOGO's programming in unique ways, including product
placement, editorial segments within programs involving their
brand, online integration, development of contests and
sweepstakes as well as take advantage of off-channel marketing

For its initial launch phase, LOGO will have a mix of original
and acquired programming. LOGO is already reaching out to some of
the most talented and creative producers and writers to develop
original series and specials. In addition, original content will
be developed in collaboration with other Viacom networks,
including Showtime, CBS News, VH1, MTV, Comedy Central and TV
Land and will draw from its expertise in every area including
entertainment, documentaries and news.

Additionally, deals are in place to acquire over 100 movie
titles from a wide range of studios including, Sony, MGM,
Paramount, Warner Bros., New Line, Showtime, Lions Gate,
Sundance, Strand Releasing, and Sneak Preview Entertainment.

As a complement to the new digital basic channel, LOGO will
offer a subscriber video on-demand service (SVOD). The SVOD
service will offer approximately 70 percent movies.

Viacom is a leading global media company, with preeminent
positions in broadcast and cable television, radio, outdoor
advertising, and online. With programming that appeals to
audiences in every demographic category across virtually all
media, the company is a leader in the creation, promotion, and
distribution of entertainment, news, sports, music, and comedy.
Viacom's well-known brands include CBS, MTV, Nickelodeon, Nick at
Nite, VH1, BET, Paramount Pictures, Infinity Broadcasting, Viacom
Outdoor, UPN, TV Land, Comedy Central, CMT: Country Music
Television, Spike TV, Showtime, Blockbuster, and Simon &
Schuster. More information about Viacom and its businesses is
available at

MTV Networks, a division of Viacom International Inc. (NYSE:
VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VHI, MTVU, NICKELODEON/NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Other Gay TV Networks include the new HERE-TV on Channel 190 on Direct TV in Dallas, TX. This will be a gay premium subscription channel. If you are in the Houston area we recommend Q Network.