Gay Consumers & Shopping
Read our new underwear reviews for Ginch Gonch and Aussie Bum
Top 6 Gay Shopping Websites:
With July 4th, Back to School, and Christmas
Shopping coming up now is the time to start ordering your
gay friends and family gifts from online. We selected our
favorite online stores for you to shop and save for gifts,
personal, or find a great deal!
link goes to the "most popular" items that buy.com
offers! NO SALES TAX with BUY's website. They are normally
MUCH MUCH CHEAPER than Best Buy or Walmart on tons of electronics.
An Example is the Linksys router in which I saved $80.
Some of the top Gay Movie Purchases on DVD
- A great place to shop for unique gay clothing and a website
aimed at the gay niche. They offer Queer as Folk on DVD
- that makes a great gift!
Deals of the Week - Sony Style USA online provides a
mecca of electronics that are top of the line!
- for those boys that have to have all the latest innovative
Credit Personal Loans featuring Lenders who are gay friendly.
Gay Christmas Shopping Ideas
Gay Shopping News:
Gay Consumers Are Among the Earliest Technology Adopters
Gay men and women are usually among the first
to adopt new devices and online tools, making them an important
demographic for online marketers. For the first time, Forrester
Research asked respondents to its annual Consumer Technographics
Benchmark Study to indicate their sexual orientation; the
results are clear.
"Gay men and women are tech-savvy consumers
who use the Internet and tech devices at significantly higher
rates than their heterosexual counterparts for shopping,
banking, entertainment, and community building," said
Jed Kolko, principal analyst at Forrester. "Marketers
need to take a close look at the consumer behavior of gay
men and women to determine a strategy in targeting a group
of consumers who have been consistently overlooked."
In addition to being wealthier and better
educated, gay men and women also are avid Internet users.
Eight in 10 (80 percent) of gay men and 76 percent of lesbians
are online, compared with 70 percent of straight men and
69 percent of straight women. Gays also are one-third more
likely to have broadband connections and have been online
longer than heterosexuals. Twenty-nine percent of gay men
and women have been online for more than seven years, compared
with 18 percent of heterosexuals.
Although any group of higher-income, more
highly educated consumers will be earlier adopters of technology,
significant differences in gays' technology behavior emerged
after adjusting statistically for online tenure and demographic
differences. Gay men, for example, are more likely to own
players and browser-enabled phones, and they are more
than two times likelier to won a personal video recorder
(PVR) such as TiVo.
Gay men and women also turn to the Internet in higher numbers
for entertainment and community-building activities. The
Internet makes it easier for gays to meet online without
the pressures of losing one's anonymity and provides a link
to the gay community through tools like text chat, instant
messaging, and personal Web pages.
In an effort to reach gay consumers, Forrester
recommends that marketers target gay audiences directly
by advertising in gay publications and at gay events. Additionally,
because gay men and women differ from heterosexuals in many
of the same ways when it comes to consumer behavior, marketers
can treat the gay market as a single audience. It may be
best, however, to avoid asking consumers about their sexual
orientation for direct-marketing purposes. Twenty percent
of respondents did not answer Forrester's sexual-orientation
question -- for the time being, inquiring about consumers'
sexuality may not be worth the effort and potential of alienating